Welcome to Club of BAEL

BAEL is more than a brand – it’s a state of mind.
From sun‑kissed mornings at the beach to golden hours that turn into unforgettable nights, we create effortless pieces for every moment that matters.

Club of BAEL was founded with one clear vision: to design pieces that feel like summer – wherever you are.

"I’ve always been drawn to the energy of places like Ibiza and Mykonos. The feeling of walking straight from the beach into the night, confident, sun‑kissed, and ready for anything – that’s the BAEL vibe I wanted to capture." – Jesse Reurink, Founder

Our collections are curated in limited drops, designed to be easy to wear and hard to ignore. Each piece is crafted with attention to detail, premium materials, and the idea that true style is effortless.

When you shop BAEL, you’re not just buying a product – you’re joining a community that lives for golden hours and good company.

Welcome to the Club.

Follow us:
📸 Instagram & TikTok @clubofbael